Who's Josie?

Josie is a unique chatbot, using Artificial Intelligence to answer all your greenwashing questions.

Can I use a filter on my webshop to make it easy for consumers to find the most sustainable items in my fashion collection? Can I put a label with a green leaf on my items? Do I need certificates to be able to talk about sustainability?

Legislation can make it difficult for fashion brands to know how to communicate about their sustainability efforts. Josie to the rescue!

Josie is your go to girl if you’re working in fashion and you have questions about greenwashing. Josie is a unique AI chatbot, trained by PIVOT Law and Masjien to make your life easier.

Grün, Groen, Green, Vert, Verde? Josie speaks your language and answers in it too!

Creators

Meet the humans behind the machine.
When great minds think alike... a chatbot is born!

Josie is the result of a lovely collaboration between Masjien & PIVOT Law.

Masjien

Masjien is an agency for fashion, sustainability and technology. Ann Claes and Jasmien Wynants are revolutionising the fashion industry by challenging the status quo. With a focus on sustainability and technology, they believe in creating a powerful synergy.

Masjien’s services encompass consultancy, keynotes and project management with the aim to educate and engage, spark conversations about the future of fashion and specialise in matchmaking because 1 + 1 = 3.

Masjien, pushing buttons and boundaries.

www.masjien.be

PIVOT

PIVOT Law is an independent Brussels law firm that offers an alternative to traditional legal support. With a focus on the creative industries, PIVOT assists fashion, design and IT companies with questions on intellectual property, commercial practices and sustainability.

Founded by Judith Bussé, PIVOT Law envisions an empathic, client-centered approach that focuses on delivering genuine value and excellence. Judith also regularly writes guest contributions for Fashion United.

PIVOT Law, you are the centre of our legal focus.